Cohn & Wolfe Authentic Brands Study 2014

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10 November 2014

We would like to thank you for joining the Cohn & Wolfe Authentic Brands Study 2014 in corporation with AmCham Indonesia. During the event, Andrew Goldman as the Managing Director of Cohn & Wolfe Indonesia and Geoff Beattie as the Global Corporate Affairs Practice of Cohn & Wolfe shared their expertise and research regarding the value of the brands which shaped the brand positioning in the market. The report from Cohn & Wolfe authentic brands study 2014 includes the top ten values that drive consumer choices and loyalties, how most of those values are about being more open, transparent and honest – becoming an Authentic Brand, why key sectors, from technology to food, need to embrace authentic brand behaviour, why fast growth markets care more about authentic brands than slow growth ones, the brand behaviours that drive global consumers crazy, and what ambitious companies need to do to become an Authentic Brand and win the loyalty of consumers.

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