AmCham Update
AmCham Update Vol. 3 #98
Netflix Deal Clinched, Data Protection Bill Nears, AmCham Backs IPEF, Tesla and Ford Talks, Banda Trip
Sep 09, 2022


Netflix Signs Deal with Ministry of Tourism and Creative Economy

The Ministry of Tourism and Creative Economy signed a deal with streaming giant Netflix on Aug 6 to showcase Indonesian culture before a global audience. Entertainment platforms now have huge potential to make Indonesia more widely known throughout the world, especially given Netflix has 220 million subscribers worldwide, Minister of Tourism and Creative Economy Sandiaga Uno said. Netflix released a video clip, Wonderful Indonesia, which is compiled from Netflix original content to promote the deal.

Netflix expressed its commitment to showcase more content featuring Indonesia’s tourist destinations, national cuisine, products of the country’s creative economy, and local folklore. The platform will also invest in Indonesia's creative economy sector to support the government’s target to create 4 million new jobs by 2024.

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One Step Closer to Issue of Personal Data Protection Bill

The government and nine factions at House of Representatives (DPR) Commission I have agreed to submit the Personal Data Protection (PDP) Bill to the DPR plenary meeting level II. The agreement was reached at a Commission I meeting with the Minister of Communications and Informatics Johnny G Plate, the Deputy Minister of Domestic Affairs Wempi Wetipo, and representatives from the Ministry of Law and Human Rights on Sept 7. This marks a step forward for Indonesia to have overarching data protection legislation to counter cyberattacks, data leaks and other emerging digital issues.

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AmCham Cares: HSBC

Yayasan Cinta Anak Bangsa (YCAB Foundation) together with HSBC Indonesia with the support of the Regional National Crafts Council (Dekranasda) and Department of Industry and Trade (Disperindag) of West Java celebrated the inauguration of the Rumah Belajar Batik (Batik learning house) Tasikmalaya, on August 20.

YCAB Foundation has established Rumah Belajar Batik in Central Java; Pekalongan, Semarang, Pemalang and finally Tasikmalaya in West Java, with 87 percent of participants starting their own business and creating jobs. More than 3,000 participants have since received financial and entrepreneurship literacy training with almost 1,000 benefitting from batik vocational training.

“We began the batik vocational training in 2015 to preserve the national heritage whilst addressing the increasing unemployment amongst youth. Our Rumah Belajar Batik in Semarang has successfully produced more than 200 batik-preneurs, with each creating jobs for their community. In addition to the vocational training, the module has been enhanced to include entrepreneurship, digital and financial literacy to be relevant in the competitive industry. I hope that this Rumah Belajar Batik can encourage the growth of the creative industry in Tasikmalaya as a basis for strengthening the local economy and preserving our batik culture by inspiring more youth to be batik-preneurs,” said Veronica, CEO and Founder of YCAB Foundation.

This is in line with HSBC's vision to open a world of opportunities, including through community empowerment programs which include developing financial literacy and future skills. As a player in the financial industry, HSBC is committed to playing an active role in preparing the nation's future talents who are ready to face challenges in a world full of change and dynamics, on their journey to become leaders or entrepreneurs in the future. This commitment is also in line with HSBC's sustainability principles, which harmonize various social, environmental and economic aspects so that they can have a positive impact in the long term and create a strong economic ecosystem for customers, employees and the surrounding community.

Francois de Maricourt, President Director of PT Bank HSBC Indonesia, said, “We are pleased to partner with YCAB Foundation in supporting inclusive economic growth by empowering local communities to become entrepreneurs, preserving batik culture, and opening up opportunities to create new jobs in Tasikmalaya. This initiative is part of HSBC's commitment and contribution to continuously empower future skills development for communities in Indonesia and help open more opportunities to achieve a better future."

Let Us Know Your Recent Social Responsibility Initiatives!

We have received positive responses for this program and would like to continue featuring your CSR stories and best practices. It is wonderful to learn the great things that our members are doing for the community.

Contact awis.mranani@amcham.or.idwith your CSR stories.

AmCham and Other Chambers Encourage IPEF Talks

The American Chamber of Commerce (AmCham) Indonesia, the US-ASEAN Business Council, the Korean Chamber of Commerce and Industry in Indonesia, and the Philippine Business Club Indonesia have written a letter strongly urging the Indonesian government to support the negotiations on the US-initiated Indo-Pacific Economic Framework (IPEF) to accelerate economic recovery and competitiveness.

“We are encouraged by Indonesia’s strong leadership and active participation in multilateral economic cooperation and partnerships in the region and beyond,” the letter, sent to several cabinet ministers, said. The chambers urged Indonesia to support all four pillars of the IPEF initiative.

“We hope Indonesia shares the goals and ambitions, as outlined in the four pillars of the IPEF: connected economy [trade], resilient economy [supply chain], clean economy [energy transition and infrastructure], and fair economy [taxation and corruption]. We think all four pillars are appropriate for Indonesia, which has the flexibility to use IPEF in harmony with the country’s priorities, interests and resources.”

The chambers noted that IPEF can help spur bilateral trade between the US and Indonesia and improve supply chains and ease non-tariff barriers that impact on micro, small, and medium-sized enterprises (MSMEs).

“With the first IPEF ministerial meeting underway this week in the United States, this is an opportune time to add our voice to those supporting this agreement,” said A Lin Neumann, AmCham Managing Director.

Noting the four pillars of IPEF, the letter said, they are aligned with the country’s goals and ambitions. 

“We strongly support Indonesia to use all available resources, expertise, and negotiation options to ensure it [IPEF] addresses the country's needs.”

Tesla and Ford Consider Sustainable Initiatives for Investment in Indonesia

Indonesia’s environmental issues may be a deterrent to investment from Ford and Tesla, with sustainable environmental management becoming a priority within the world of automotive manufacturers, Director for Coordination and Mining at the Coordinating Ministry for Maritime Affairs Septian Hario Seto said.

When discussing the potential of nickel as a raw material for electric vehicles, carmakers like Ford and Tesla will always question the environmental impact of the nickel mining process, he added. Environmental organizations have impacted automotive investment plans, such as an open letter to Tesla CEO Elon Musk requesting him not invest in Indonesia’s mining industry, as it does not comply with environmental issues. However, Seto sees this as encouragement for industries in Indonesia to implement more sustainable practices.

Previously, Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan said discussions with Tesla and Ford were pretty advanced, with Ford interested in building a battery-based electric car in Indonesia, while Tesla is interested in investing in the development of lithium-ion batteries for electric cars and opening an official office in Indonesia. Luhut said he was sure Tesla would invest in Indonesia as the government has offered several strategies in lobbying the automotive giant, such as promoting more sustainable nickel activities. The government hopes for technology transfer with national electric carmakers, to make Indonesia the electric vehicle market leader in Southeast Asia by 2030.

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IPEF Ministerial Meeting Seeks Agreement on Negotiations

The first in-person Indo Pacific Economic Framework (IPEF) Ministerial Meeting began on Sept 8, with economic ministers from the US and 13 Indo-Pacific countries gathering in Los Angeles. Led by US Trade Representative Katherine Tai and Commerce Secretary Gina Raimondo, the meeting seeks agreement from participating countries on a roadmap for the negotiations of each of the four IPEF pillars in trade: supply chain, energy, taxation and anti-corruption initiatives. However, it is not clear if all participating countries will take part in all four pillars.

Coordinating Minister for the Economy Airlangga Hartarto, who led the Indonesian delegation at the meeting, said Indonesia will be involved in all pillars offered in the IPEF to take advantage and benefit in encouraging increased trade between IPEF member countries.

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Voyage to Banda Available

The Coral Triangle Center (CTC), one of Indonesia’s most respected environmental NGOs, is organizing a special trip to the remote Banda Islands, an archipelago in the Banda Sea within Eastern Indonesia. The 11 small islands and one atoll are being proposed to UNESCO as a World Heritage Site due to their rich culture and diverse coastal and marine ecosystems.

The 6-day trip will explore marine biodiversity and the unique character of islands that were once the heart of the spice trade.

Since 2012, CTC has been supporting the government, local partners and Banda communities to design and develop a resilient Marine Protected Area (MPA) network across the archipelago to help conserve and manage this vital resource. The voyage around the Banda islands will explore this amazing marine environment.

The CTC-sponsored trip will take place Oct 6-11 aboard a modern Gaff Topsail Schooner with private cabins. Departing from Ambon, this promises to be a hugely memorable experience for those taking part. A limited number of spaces are available at a cost of US$3,000 per person.

For more information and to reserve space contact:

Rili Djohani

[email protected]

62 812-3814-681



HSBC Summit 2022: Powering the Transition to Net Zero

Join the annual HSBC Summit discussing various policies, plans, and strategies of the Indonesian government and the private sector in the transition to a low carbon economy, the challenges in mitigating climate change, and how we can find common solutions to transition to a low carbon economy, particularly in financing/investment.


Bain & Company and Meta – Southeast Asia’s Digital Consumers: A New Stage of Evolution

Bain & Company and Meta are pleased to share the latest SYNC Southeast Asia report, "Southeast Asia’s digital consumers: A new stage of evolution." The report highlights the changes in digital consumer behavior as the region faces global uncertainties such as inflationary pressures and other macroeconomic headwinds. What can businesses do to address the evolving digital landscape and emerge as winners?

Read the latest report for more insights on the evolving Southeast Asian consumer and the actions required to meet their needs.

Click image below to download the report.


Now is the Time to Join AmCham!

Now is the Time to Join AmCham!

We offer a full slate of meetings, events, and information for our community   online. But we can only do this through the support of our members. If    you are not yet an AmCham member, please join now.

AmCham Indonesia is open to all companies with an interest in US business  relations and we have many non-American members. We are   a  community and we welcome you!

  Reach us at [email protected] or click below!



AmCham Office and Events

AmCham Office and Events

The AmCham Office is transitioning back to the office. We are still maximizing online meetings, using the Zoom platform, but starting to have in-person meetings. You will be notified of the meetings as they are scheduled.





What is Your Company Doing on COVID-19?

Please let us know what measures your company may be taking in the form of donations and other assistance to help Indonesia during this time of confusion and concern. Contact [email protected] with your news. We would like to publicize the ways that our AmCham companies are pitching in.

Stay well

We urge you to send us press releases and other information that we can pass on to the broader AmCham community. If you have items of interest, please email material to [email protected]. Follow this link to information provided by the US Embassy

Stay safe, call a doctor if you have a high fever, cough, or difficulty breathing. Stay healthy above all else.

AmCham Update is AmCham's regular newsletter on developments related to the pandemic crisis and other issues in Indonesia. It is edited by AmCham Managing Director A Lin Neumann and written by the AmCham Staff. Paul L Goddard is the Managing Editor.

Oct 07, 2022 / 09:00 - 10:30
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